Mother Earth

Overview: The Company was founded as industree some 15 years ago. Now known as mother earth, it is a design company with deep roots in crafts of India. Mother Earth’s identity is in its use of natural fibres and other products and market and retail it like any other conventional brand in the market.

Mother Earth works with rural artisans to design, develop and market hand crafted products made in natural fibres. Mother Earth operates mainly through its three main stores in Delhi, Kolkata and Bangalore along with presence in major retail stores such as Central, Landmark, Home Town etc. They aim to work with craftspeople in a self sustainable fashion – marketing rural skills to urban market. With this in mind the company has expanded its product range to include garments, organic and natural food, handicraft décor, furniture and gift items. The store operates from three floors on the Inner Ring Road in Bangalore.

Mother earth believes in cost effective buying and selling so that the producer and the buyer benefit from each other. The producer is given a huge opportunity to come forward with his craft and present his product in an urban scenario where competition has made it impossible for single producers to sell. The store offers products in the price range of Rs. 35 to Rs.40,000 catering to a wide range of customers. The range includes alphabets for your name plates, key chains, toys, food items, clothes, home décor articles, toiletries, linen, curtains, furniture etc.

These items are sourced from all over India through various NGO’s such as Sasha, Sadhana, Central Cottage Industry, People tree, Ants, WFTO, Community Friendly Movement, conserve, Sahaj, Daram, Industree etc.

All materials used for making various items sold in the store are from sustainable sources, the wood that is used for Furniture is certified by the Forest Department of India.

The food items sold at the store are certified Organic food and is sourced from the farmer and a major profit goes to the grower. Organic farming helps in replenishing the earth with essential nutrients and natural fertilizers for further cultivation. This reduces the use of artificial fertilizers for growing and in turn it also runs out of our food chain and preserves the bio diversity.

The garments are made of organic cotton and / or are sourced from craftsmen who make it. Natural dyes are used for colouring, Ikat, Kalamkari, appliqué etc is used to add value and aesthetics to these garments.

The products are aimed at the environmentally conscious, people who care about the diminishing craftsmen in India and people who appreciate Indian craft.

Home Centre

Home Centre is a part of the Landmark Group, Dubai which operates through Lifestyle International in India.

Home centre is a premium one stop solution for furniture, home ware, home furnishings and other gift items. It is contemporary in many ways and showcases luxury and the aspiration of the upper middle class.

Most of their products are imported from China and are mass produced. The furniture and other goods made of wood are imported from Indonesia, Malaysia and mostly made of Rubber Wood. The products such as vase, coasters etc are mock craft in nature and are moderately priced as they are mass produced in factories.

Materials used are either Rexine ( Mock Leather ), Glass, Polyester foam, plastic, fibre glass etc and are not environmentally sustainable.

The products available at Home Centre are :- Soft Furnishings, Gifts, Garden Accessories, interior décor, Kitchen and gadgets, Bath and Laundry, Crockery and cutlery, Glassware and furniture.

The merchandise may appeal to a regular customer unaware of the social and environmental implication but a educated responsible customer would be able to tell the difference.